I do not know if this happens to everyone who starts a business, but I want to do everything. Not because I do not trust people, but simply because I want to.

Unfortunately, this has been a problem my whole life: I like everything, I want to do different things at the same time, and in the end, I end up doing nothing.

After months of trying to coordinate everything, I had to face the reality that I simply cannot do it all. Running the day-to-day of a business requires full attention, and trying to manage marketing on top of it all was leaving me burnt out. So, I made the decision to hire someone to take care of brand engagement—and honestly, I am so glad I did.

I used to feel guilty about not being able to handle everything myself, but I have learned that asking for help to the right people is the best thing for the business. Bringing in a marketing professional has freed up so much mental space for me to focus on what I do best—managing the business as a whole, overseeing operations, ensuring quality, and keeping everything running smoothly . Plus, it is been amazing to see how much more consistent and effective our marketing has become.

It is a bit of a shift in mindset. As business owners, we often feel the need to control every aspect of our company, but delegation is key to growth. I am really looking forward to seeing how this new addition will help elevate our brand and connect with more customers. It is all part of the journey, and I am excited for what is next.

Until next time,
Alma